Flagship engagement
Travel app measurement review
A three-week written review of one traveler path in your travel app: what is recorded today, where the path goes quiet, and a recommended event map.
This is the engagement most teams book first. It is for a product owner who already has a live travel app and wants a clear picture of what traveler actions are actually named — search, filter, date change, itinerary save, checkout — before the next campaign or rebuild.
Who it is for
Airline apps, hotel chains with their own booking app, tour operators, and Malaysian OTAs whose guests move between English and Malay copy. You should be able to provide a test account and a colleague who knows the current recording setup.
Result you leave with
A written review in plain language: a screen-by-screen inventory, gaps along the chosen path, and a recommended event map using trip vocabulary (fare class chosen, stay-date shifted, island-hop added) rather than generic screen numbers.
Scope
One mobile or web travel app. One primary traveler path, agreed at kickoff — for example flight search to ticket issued, hotel date picker to deposit paid, or tour browse to basket confirmed. Extra paths are quoted separately.
Included
- A ninety-minute kickoff on the path and the current event list
- A supervised screen walkthrough with your test account
- A written inventory of events, properties, and quiet screens
- A findings session with the product owner and one analyst
Not included
We do not write tracking code, host analytics software, buy advertisements, or train a whole department. Implementation stays with your engineers.
How the three weeks usually run
Week one is the brief and the walkthrough, in our Kota Kinabalu studio or on a call. Week two is the inventory, including a pass through Malay and English labels if both exist. Week three is the written review and the findings session. You receive the document two working days before that session.
Preparation
Share a test login, any current event catalogue, and two or three recordings of real traveler sessions if you have them. If the app needs a Malaysian phone number for OTP, say so before kickoff.
Price and next step
The starting figure of RM 12,800 covers a single path of ordinary length. Longer checkout funnels, multiple languages beyond Malay and English, or a second app flavour (tablet versus phone) change the estimate. Send a note through the contact page and we will reply with a scoped figure.